Positioning is one of the greatest brown-nosing skills in the brown-noser's arsenal and it is one that all of us would be wise to understand and learn.  During these troubled times, when people are somewhat uneasy about their positions at work, is not the time to keep your head down and not rock the boat.  Now is the time to step up and show how you add real value by positioning your ideas in a way that illustrates you have the organization's best interest in mind.  It also helps you build alliances which fortifies your professional network -  always a good thing, but even more important now.  Here's a simple example from the book, Brown-Nosing 101: A career survival manuel for the rest of us, that shows how this can be done. 

I once overheard a conversation about trade show booths. A group of marketing and sales people were discussing how best to increase their product's exposure at national trade shows. The booth that the trade show team set up to present the company had been in use for many years and was universally deemed to be a bit dated and ineffective. During the course of the conversation, one member of the team said, rather forcefully,